![\"\"](\"https:\/\/web.socsc.hku.hk\/wp-content\/uploads\/2025\/12\/251017_HKU-Faculty-of-Social-Sciences_Logo.png\"){kind=logo}
<\/p>\nOur Faculty has always stood at the intersection of tradition and progress. In times of stability and in times of profound challenge, our mission remains constant: to make a positive contribution to society through global presence and regional significance. As we look to the future, our visual identity must reflect not just who we are, but what we stand for. Our new logo is a symbol of our evolving responsibility – balancing the weight of our legacy with a resilient, forward-looking vision.<\/p>\n
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\u00a0<\/strong><\/p>\n A Contemporary Focus<\/strong> \u00a0<\/strong><\/p>\n The Faculty Logotype:<\/strong> <\/p>\n The Power of Connection<\/strong> This new identity is a promise – to everyone who shares in our vision – that while we are grounded in history, we are designed for the future.<\/p>\n \u00a0<\/strong><\/p>\n","protected":false},"featured_media":0,"template":"","school_new_categories":[],"school_news_tag":[],"thought_leadership_category":[],"department_category":[],"class_list":["post-36421","school_news","type-school_news","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/school_news\/36421"}],"collection":[{"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/school_news"}],"about":[{"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/types\/school_news"}],"wp:attachment":[{"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/media?parent=36421"}],"wp:term":[{"taxonomy":"school_new_categories","embeddable":true,"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/school_new_categories?post=36421"},{"taxonomy":"school_news_tag","embeddable":true,"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/school_news_tag?post=36421"},{"taxonomy":"thought_leadership_category","embeddable":true,"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/thought_leadership_category?post=36421"},{"taxonomy":"department_category","embeddable":true,"href":"https:\/\/web.socsc.hku.hk\/tc\/wp-json\/wp\/v2\/department_category?post=36421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe new design is built on a sophisticated typographic approach that establishes a distinct and purposeful visual identity. It is composed of two essential elements, unified to present a modern, accessible, and inclusive image:<\/p>\n\n\n
\n ![\"\"](\"https:\/\/web.socsc.hku.hk\/wp-content\/uploads\/2025\/12\/251210_Supporting-Graphic_HKU.png\")
<\/td>\nThe HKU Shield<\/strong>:
\nThe shield anchors our Faculty within the longstanding legacy and prestige of The University of Hong Kong. It serves as our seal of excellence and ensures historical continuity.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
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\nThe logotype appears in both English and Chinese to facilitate flexible communication across our diverse community.<\/p>\n<\/td>\n![\"\"](\"https:\/\/web.socsc.hku.hk\/wp-content\/uploads\/2025\/12\/251210_Supporting-Graphic_Symbols_Faculty-2-300x194.png\")
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n![\"\"](\"https:\/\/web.socsc.hku.hk\/wp-content\/uploads\/2025\/12\/251210_Supporting-Graphic_Symbols_Vertical.png\")
\n<\/strong><\/p>\n
\nAt the heart of the new identity is a dynamic interplay between the letter “S”<\/strong> in Social<\/em> and “S”<\/strong> in Sciences<\/em>. These characters are intentionally overlapped, symbolising the two fundamental pillars of our Faculty:<\/p>\n\n
\nThe intersection represents the fabric of society itself – people connecting with people. It reflects our enduring commitment to social awareness and deep engagement with the community.<\/li>\n
\nThe visual overlap signifies the breaking down of silos. It illustrates the collaboration between disciplines and our dedication to innovation through cross-disciplinary research and learning.<\/li>\n<\/ul>\n